They’re off! Beat the Street launches in Kettering

Published: Thursday, 26th September 2019

Join in the challenge for the chance to win prizes!

Kettering’s Beat the Street campaign got off on the right foot this week with an official launch attended by local school children, residents and council representatives. After the first day of playing around 2000 people have registered, nearly 1000 miles have already been covered and 17 teams have been set up!

Beat the Street challenges schools, workplaces and community groups to see how far they can walk, run or cycle over six weeks in return for points and prizes. The game takes place from 25th September to 6th November and is open to anyone in the community who would like to get more active. Sign up and get walking now!

It’s free to take part and players tap contactless cards or key fobs against Beat Boxes on lampposts to track their journey and earn points for their team. The teams that score the most points over the course of the game can win hundreds of pounds worth of prizes. There are more than 60 Beat Boxes across Kettering, Burton Latimer, Broughton, Pytchley and Barton Seagrave for your teams to reach in trying to climb the leaderboards.

Schools, workplaces and community groups will be competing against each other to see if they can travel the furthest during the six-week challenge, top the leaderboards and win hundreds of pounds worth of prizes. Primary schools in Kettering will be handing out free maps and cards before the game begins while the wider community can pick up their own Beat the Street card via distribution points which are currently Kettering Library, Kettering Swimming Pool and the Green Patch, with more to follow. Keep an eye on Beat the Street Kettering’s social media for updates.

Workplaces and community groups are encouraged to challenge each other and join the game and enter their team by contacting team.kettering@beatthestreet.me. In addition, the leaderboard prizes, registered players can win weekly prizes including sport and fitness vouchers, Beat the Street branded goodies and even cuddly toys.

More than one million people have played Beat the Street worldwide with previous games taking place in Leicester, Colchester and Milton Keynes.

Beat the Street is delivered by Intelligent Health and is one of 59 Beat the Street games that will be set up across the South West and East Midlands using a new £3.3 million National Lottery funding grant from Sport England. The game has received further funding from Northamptonshire Public Health, with support from Kettering Borough Council.

Shirley Plenderleith, Head of Public Services at Kettering Borough Council, said:

“Beat the Street is a positive and engaging way of encouraging the community to get active and we’re urging everyone to get involved by registering a card and then tapping!”

Cllr Scott Edwards, Kettering Borough Council’s Portfolio Holder for Community and Leisure, said:

“Thanks to everyone who came to the launch event and got the Beat the Street game underway. We’re inviting anyone to get involved in the game and consider walking, cycling or running instead of driving. Not only will you be getting active and doing great things for your health, but you’ll be benefitting the community too and you could win prizes along the way”

Want to find out more about Beat the Street? Visit beatthestreet.me/kettering for more information.