Beat the Street: Kettering to be transformed into a giant game
Kettering is set to be transformed into a giant game this Autumn as residents are encouraged to get walking and cycling for Beat the Street.
Running from 25 September to 6 November, Beat the Street will see schools, workplaces and community groups compete to see how far they can travel in return for points and hundreds of pounds worth of prizes.
More than 60 beeping and flashing sensors called Beat Boxes will appear on lamp posts across Kettering. Players tap the Beat Boxes with free cards and key fobs to track their journeys and earn points for themselves and their team – the more Beat Boxes people swipe while walking or cycling, the more points they earn.
Schools, workplaces and community groups will be competing against each other to see if they can travel the furthest during the six-week challenge, top the leaderboard and take home hundreds of pounds worth of prizes. Primary schools in Kettering will be handing out free maps and cards before the game begins while the wider community can pick up their own Beat the Street card at Kettering Library, Kettering Swimming Pool and The Green Patch.
Workplaces and community groups are encouraged to join the game and enter their team by contacting email@example.com. In addition to the leaderboard prizes, registered players can win weekly prizes including sport and fitness vouchers, Beat the Street branded goodies and even cuddly toys.
More than one million people have played Beat the Street worldwide with previous games taking place in East Northants, Leicester, Colchester and Milton Keynes.
Beat the Street is delivered by Intelligent Health and is one of 59 Beat the Street games that will be set up across the South West and East Midlands using a new £3.3 million National Lottery funding grant from Sport England. The game has received further funding from Northamptonshire Public Health, with support from Kettering Borough Council.
Shirley Plenderleith, Head of Public Services at Kettering Borough Council, said:
“We’re really excited to be bringing Beat the Street to Kettering and seeing how many miles the community can run, walk, cycle and scoot during the six weeks. Make sure you join in the fun!”
Cllr Scott Edwards, Kettering Borough Council’s Portfolio Holder for Community and Leisure, said:
“Watch out for Beat Boxes popping up in Kettering soon, pick up a card and get involved. Anyone living, working or studying in the area is invited to play – it’s completely free and is a great opportunity to get outdoors, spend time with your friends and family and get moving.”
Want to find out more about Beat the Street? Visit beatthestreet.me/Kettering for more information.