Kettering’s Night Time Economy scores a Hat-trick

Published: Tuesday, 21st May 2019

Kettering Town Centre is celebrating after receiving the news that they have been awarded the prestigious Purple Flag accreditation for its evening and night-time economy for the third time!

The award - similar to the Green Flag for Parks and Green Spaces and the Blue Flag for beaches - will be presented at an awards ceremony which will take place the Association of Town and City Management (ATCM) summer school on 26th June 2019 in Camden Town, London.

The Purple Flag Scheme recognises excellence in managing a thriving, safe and vibrant evening economy in the town centre.  It assesses a wide range of factors including visitor attractions, things to do, levels of lighting, the clarity of signage, the level of crime and cleanliness standards.

Kettering was first awarded the Purple Flag in 2015, renewed in 2017, and once again awarded in May 2019 after assessors from Association of Town Centre Management (ATCM) came to visit the town centre and experienced first-hand the night-time offering. The assessment team were shown the wealth of facilities on offer for the evening visitor including a wide variety of restaurants, entertainment and culture as well as the pubs and clubs. They also undertook research about Kettering town centre and interviewed various people before they conducted their overnight inspection.

Achieving accreditation is more than a one-off prize as standards need to be upheld and maintained in order to retain the Purple Flag status. Since 2007, the programme has awarded the Purple Flag status to over 70 towns and cities in the UK and Ireland. Kettering are celebrating their successful renewal along with other Purple Flag areas including Dublin, Plymouth, Derby, Newcastle and Sligo.

Rochelle Mathieson, Head of Commercial Development at Kettering Borough Council, said:

"I am delighted that Kettering’s town centre has once again been recognised as a welcoming and well managed place to visit in the evening. The Purple Flag award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer. I would like to congratulate all the partners involved.”

Cllr Mark Dearing, Kettering Borough Council’s Portfolio Holder for Regeneration, said:

It is a huge achievement for a Market Town to be presented with a Purple Flag award and would not have been possible without the help of local businesses, Street Pastors, Kettering Police Force and Pubwatch.”

Inspector Scott Little from Northamptonshire Police, said:

“Purple Flag is a prestigious award that recognises excellence in town centre management and forms a valuable contribution to making Northamptonshire the safest place in the country. This is recognition of the enormous amount of work and effort which has gone into securing the award, and proves what can be achieved when people work hard together. The people of Kettering have demonstrated how our town centres can be attractive, safe places which more people will want to visit and enjoy.”

Sanjai Tailor, Chairman of Kettering Pubwatch, said:

“The Purple Flag scheme has brought the responsible operators of the town together to ensure that customers can enjoy themselves in the town centre in a safe and controlled environment. The members of Kettering Pubwatch support The Purple Flag award as it further improves the customers’ experience of the town.”

Rob Webb, Kettering Street Pastors Co-ordinator, said:

“Kettering Street Pastors are proud to work in close partnership with the council, Police and door staff to create a positive, vibrant atmosphere in the town and help to ensure everyone enjoys a safe night out. Many thanks to Kettering Borough Council for leading the successful re-accreditation application, and congratulations to all those involved.”