Kettering Town Centre

Why are town centres changing - The National Picture

The retail sector is going through a period of tremendous change nationally, in fact globally – the way people shop has changed significantly over recent years and will continue to change. These changes have not only affected major national chains but have also impacted on small independent traders.

Town centres lie at the heart of our communities creating jobs and nurturing small businesses. However, the way we shop and the way that communities use their high streets is changing: we are shopping more online, making fewer big shopping trips and shopping ‘little and more often’ primarily at supermarkets and retail parks.

Furthermore, because online retailers are able to offer competitive prices, more choice and greater convenience this has affected the ability of established chain stores to continue to trade and new “independent” retailers to enter the market.