Policy for Generating Income through Advertising and Sponsorship

Introduction

The purpose of the policy is to set out the terms upon which advertising and sponsorship may be sought and accepted by Kettering Borough Council (the “Council”).

The Council is committed to developing appropriate advertising and sponsorship opportunities, to support its core activities either directly or indirectly. It will encourage commercial relationships which do not conflict with the delivery of its strategic goals.

The policy aims to provide helpful advice to Council employees and prospective advertisers and sponsors on what is, and is not, acceptable form of advertising for the Council.

The policy relates to advertising and sponsorship opportunities connected to the Council’s assets, services, events and other activities that it has responsibility for.