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Social Media

The Council’s approach to making connections on social media

Purpose

The Council may choose to 'follow', 'like' or otherwise establish connections with other organisations and individuals using social media. This is so that the Council can maintain contact with what other social media users are saying and, where appropriate, share their content.

Sometimes we also need to establish a connection so that we can engage with service users, e.g. via direct messages or posting. This is an emerging and of communications and as such the Council will review and amend its practice continuously.

General approach

The Council has a variety of different social media profiles and the following approach can be taken as applying to them all.

There is no fixed approach on who the Council will have in its network, but as a guide, the connections may include the profiles of the following:
  • Kettering Borough councillors or any other politician commenting on matters of interest to Kettering and the Council in particular.
  • public, private and voluntary sector partner organisations
  • community organisations and campaigning groups
  • media and journalists
  • any other commentators or opinion formers that the Council may want to follow.
The Council will become aware of new profiles to follow through its own work but may also choose to act when notified of a profile it may be interested in. It is not possible for the Council to automatically know about social media activity that might be of interest, e.g. if someone relevant to our work createsa Twitter profile. Decisions on who to connect with lie with the manager of the particular Council profile but decisions are overseen by the Council’s head of communications.

Endorsement

The Council does not implicitly or explicitly endorse any individual or organisation merely by virtue of creating a social media connection, regardless of the terms used by social media providers such as 'follow' or 'like'. Indeed, the Council will maintain social media connections with organisations that are critical of it and/or have opposing views. Nor does the Council hold any responsibility for the content of such profiles.

Get in touch with Kettering Borough Council

Email: customerservices@kettering.gov.uk. Telephone: 01536 410333.

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